Businesses usually tend to run promotional campaigns that align with specific times of the year. These include holiday seasons (for the most part) and can also include annual events and celebrations. However, it rarely includes the beginning of a new year. In this article, we discuss how your business can run a successful corporate clothing campaign during this specific time of year.
Strategic Elements of a Corporate Clothing Campaign for the New Year
- Setting Definitive Business Goals: At the beginning of a new year, people and businesses alike set goals for themselves to reach during the new year. When it comes to business goals, this can include reinforcing or updating the vision and mission statements of your business. This is where corporate clothing can assist.
- Brand-New Corporate Identity: In some cases, businesses would change their name or update their brand at the start of a new year. By putting the new name or brand on corporate clothing, your business can establish and promote the new corporate identity accordingly.
- New Workwear: People always love novelty and the introduction of something new for their day-to-day work environment. Now is the ideal time of year to provide your employees with brand-new workwear. Always remember, when you look good, you feel good. And when you feel good, you tend to give your best during workhours.
- Utilising the Remaining Annual Budget for Marketing: Most businesses have a set annual marketing budget that is specifically allocated to various marketing campaigns. Since a typical fiscal year comes to an end in March for most businesses, there will always be a sum remaining of such a budget during this time of year. You can always utilise the remainder of that budget on a corporate clothing campaign.
- Establish a Sense of Unity and Belonging: Tribalism still plays a pivotal role in how most humans think and operate. Most people want to be part of something as opposed to be singled out. By providing your employees with workplace uniforms, you will lean into that sense of tribalism and let them feel like they form part of a team. This also assists with welcoming new employees to the team.
Top2Toe is your comprehensive solution to corporate clothing in South Africa. Please browse our website for details and catalogues and place your order with us today. Get a headstart on marketing for the new year with us by your side.