Branded Corporate Wear: The #1 Marketing Strategy of the World’s Most Powerful Brands
Are you struggling to keep your business from sinking? You are not alone. The marketing landscape is going through a tough time, with just about every South African business feeling the pinch. In a market drowning in competition, escalating retail rentals, unengaged workers, and shrinking profits – how do you give your brand the edge over your competitors without having to retrench employees or spend a fortune on marketing? It is simple: dress your employees in branded corporate wear.
Brand Recognition and Marketing – It Is Free!
Implementing a corporate culture brings many benefits, but foremost, it offers brand recognition and free marketing. When you dress your employees in quality clothing, superbly branded with your logo, your employees market your brand for free, seven days a week. Much more effective and affordable than billboard marketing – branded corporate wear guarantees that wherever your employees go, your brand goes.
Naturally, this is brilliant for brand recognition, as the more consumers see your logo, the more they cannot forget it. Consumers are far more likely to choose a brand they recognise over something unfamiliar, even if they do not know a great deal about the company. As soon as they need a product or service you provide, they will immediately picture one of your employees dressed in your branded clothing.
Power Dressing Earns Consumer Trust and Loyalty
An effective marketing tactic used by some of the world’s most influential brands – branded clothing is an excellent tool for boosting consumer confidence. In the world of business, impressions are long-lasting, and when you power dress your employees in stylish apparel, you define your brand’s identity. You tell your consumers that your brand has values and your employees are professionals that can be trusted. Simply put, power dressing helps to earn customer trust and loyalty.
Confidence Increases Workplace Productivity
It is true that when we feel smarter, we behave smarter. If you want to boost employee confidence and increase workplace performance, then branded clothing is your secret weapon. Studies show that what we wear at work affects our self-confidence – and it also impacts our thinking and negotiating skills, which reshapes our overall work performance.
Besides generating a confident and productive workplace culture, dressing your employees for success also helps to create a unified team, creating a discrimination-free workplace. Branded corporate wear is a win-win for the employer and the employee.