3 Factors That Influence the Design and Branding of Corporate Clothes
Wearing corporate clothes is becoming a very prominent trend in the workplace, and there are many reasons for organisations to switch from civilian attire to branded corporate uniforms or apparel. Firstly, it provides staff members with a corporate identity and a sense of unity, it strengthens the corporate culture, it motivates team members to work towards a common goal, and it makes your staff members easier to identify in a retail environment. Branded corporate clothes also create better visibility for your brand and as a result, brand recognition and brand loyalty may also escalate.
Deciding to implement a corporate wear strategy is one thing – but finding the correct look and articles of clothing is quite another. Here are some of the factors to be considered before choosing your corporate clothing:
- Colour and branding: Colour is used in the marketing industry as a very strategic marketing tool and all logos are associated with certain colours. This usually means that the colours of your logo have to be incorporated in some form in your corporate wear too. It is vital to get the design and mix of colours right – while too many or too bright colours can make your employees look like clowns, toning it down too much may look boring and drab. Bright colours are great but only when used in moderation and tempered with muted colours. Ensure that you get excellent design advice from the company that you choose to manufacture and brand your corporate clothing!
- Comfort and safety: While it is essential that your corporate wear is stylish and projects a good image, it is also important to ensure that the type of clothing and fabrics used are comfortable for employees to wear. Safety may also factor into the equation and you may have to have different types of clothing designed for different job specifications. Take the working conditions into consideration, such as temperature, chemical exposure and other factors that may influence the safety of the employee, and then have articles designed that are particularly suited to these conditions. A uniform or outfit that is more comfortable, while still being safe, can actually increase productivity!
- Durability: Keep in mind that corporate wear is worn on a daily basis and will probably have to withstand rigorous and regular washing and ironing. Low-quality clothing or branding will fade, lose shape and start to look shabby pretty quickly, so it is vital to choose suitable fabrics and skilled workmanship for the creation of your clothing. The branding, the dyes and fabrics have to be consistent throughout the batch, and have to withstand the challenges of regular washing while remaining attractive in the long run.
For more information about the design and branding of corporate clothes, give our team at Top 2 Toe a call today!