Corporate Wear and Uniforms can Inspire Loyalty and Brand Ownership
Corporate wear, and uniforms in particular, offer a number of valuable benefits to a company, to its employees and in turn, to the clients. When visiting a bank, insurance company or a similar institution, for instance, it definitely inspires confidence when one is greeted by a smartly-dressed individual who is clearly displaying the organisation’s brand. In a busy retail store, where there may often be hundreds of shoppers cramming the aisles, just a glimpse of an overall or cap in the company’s colours may be all that is required to prevent an otherwise highly frustrated customer from leaving the store unassisted and without making a purchase.
The advantages to be gained when issuing your employees with corporate wear in the form of uniforms are certainly not restricted to the customers. Each member of staff who is attired in this fashion, actually becomes a walking brand ambassador whose impact does not end when the store close, but that will continue when travelling on public transport, and when bumping into friends and neighbours in their home suburbs.
Equally valuable is the potential effect on the wearer. A stylish shirt or blouse in the company colours and matching slacks or skirt during summer, or a jacket and blazer with the company’s logo on cooler days, can create the feeling of ownership, rather than the “small cog in a big machine” mentality that all too often is the norm.
Whichever of these benefits may hold the greatest appeal, when buying corporate wear and uniforms, it is also important for the chosen clothing to reflect the values of the organisation that they will be representing. Naturally, this will mean that the quality of such items must always be a prime consideration, when deciding on the best supplier from which to purchase them.
For both the guarantee of excellent quality and an exceptional breadth of choice, there can be no doubt at all that Top 2 Toe is today’s industry’s leader on the local scene. Established in 1991, our company has continued to expand its offerings, yet has never lost sight of our goal – to be the best and not merely the biggest.
Not only are we leaders in corporate wear, uniforms, workwear and promotional gifts and clothing, but we also offer our clients the convenience of one-stop shopping with our fast, reliable branding solutions. This means that we can deliver shirts, blouses and other items of your choice, complete with your company logo embroidered exactly to your specifications. With more than 30 machines and operators to get the job done, we can guarantee your branded corporate wear uniforms will be delivered right on time, every time.