If you haven’t done a branded corporate gifts campaign before, it can be difficult to determine the perfect times of year to do so. Luckily, this article will guide you on the best times of year to run such a campaign – maximising your return on investment and giving your brand the opportunity to grow and reach new people.
Best Times of Year: Christmas and New Year
Christmas is considered as the peak season for branded corporate gifts. During this time of year, suppliers are busy bees, which means that those who didn’t plan their campaigns in advance will surely lose out on this ideal opportunity. Shortages on stock can impact such a campaign, which is why the early bird will surely get the proverbial worm during this time of year.
When it comes to the new year, you have an opportunity to introduce your brand to a new audience. People are more open to try out new things as the new year berths a sense of new beginnings. This is your ideal moment to utilise branded corporate gifts to your advantage.
Best Times of Year: Celebrating Corporate Anniversaries and Milestones
When your company celebrates specific anniversaries – such as being in business for 10 years, for example – it creates a perfect opportunity for branded corporate gifts. In this example, the branding can state that the company is celebrating 10 years of continued business and serve as more than just a means to introduce the brand to a larger audience. It also informs people about the specific milestone.
Best Times of Year: Conferences and Trade Shows
When your company is hosting a conference or attending a trade show throughout the year, you can utilise such an event and turn it into an opportunity for branded corporate gifting. Once again, the brand can mention the specific conference or trade show by name and feature that specific event’s branding as well. This will add to the purpose of the specific gifting campaign and work towards brand loyalty for everyone attending the specific event. It can also serve as a means to win over potential new customers and solidify relationships with current ones.
Top2Toe is your answer when your company needs a solution to branded corporate gifts in Gauteng. Remember to leave yourself more than enough time for planning and ordering items in advance. Our website has a complete catalogue to ensure that you can pick the ideal gifting items for your campaign. Take advantage of branded corporate gifts for your brand with us in your corner.