In-Store Marketing 101: Gain Trust and Free Advertising with Branded Workwear
Since lockdown shut down the economy in 2020, it has been a tough year for businesses. Last year, in the first quarter of lockdown, over half of South African businesses had little choice but to close their doors or retrench and downscale. Experts believe the ripple effects of Covid-19 will affect 90% of businesses for the next several years. Further, our economy is struggling, consumer spending is at an all-time low, and marketing budgets are non-existent.
Businesses Need Far More Than an Excellent Product or Service
Businesses need a lot more than an excellent product or service to remain relevant in today’s turbulent marketplace. Not only are consumers in the driving seat, but they also have trust issues. Consumers are fickle, which is why brands must create a positive impression to gain trust and loyalty – and that starts with dressing your employees in stylish, quality workwear.
2020 left devastation in its path, leaving many entrepreneurs searching for cost-effective yet powerful ways to get their brand back on the streets and in the minds of their consumers. If you have taken the eCommerce route, digital marketing is one way to reach a target market. If you are still trading in-store, branded workwear is the leading super powerful visual marketing tool where you will see the quickest and best return on your investment.
Brand Trust and Loyalty Equals Increased Sales
Considered as the blueprint for a successful marketing campaign, used by start-ups and large organisations alike, branded workwear is one of the oldest marketing tools still used widely today. Why? Because appearance plays an essential role in the workplace. Not only do our clothes tell a story about the brand we represent, but the clothes we wear affect consumer confidence. For instance, if we dress like a professional, consumers treat us like professionals. The same applies if we dress like a slob. Further, what we wear affects our thinking and negotiating skills, which influences our overall work performance and ultimately affects sales.
Free Advertising 365 Days a Year
The clothes employees wear speak volumes about the brand they represent. That means if you are an organisation wanting to show your target market your employees are skilled professionals and they can trust your brand, then branded stylish clothing wins hands down. A winning strategy to add polish, professionalism, and credibility to your brand, dressing your employees in quality workwear also provides free advertising 365 days a year, reducing the need to invest in other marketing strategies. That will save enormous amounts of marketing money.
Branded workwear is a marketing winner that works faster than print and media marketing, and intelligent organisations embracing this marketing intelligence reach new heights of brand loyalty quicker than any other form of marketing. If you are one of many struggling businesses looking to get your brand back on the streets, chat with the team at Top 2 Toe.